icon_menu logo
icon_search
icon_cart

LOGO MODERNISM

LOGO MODERNISM

Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Muller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

Διαθέσιμο σε 10 εργάσιμες
Barcode 9783836545303
Δραστηριότητα Ξενόγλωσσα Οικογένεια Ξενόγλωσσα Λογοτεχνικά Εκδότης Taschen
Εξώφυλλο Hardback
Σελίδες 432
Ημ. Έκδοσης 08-11-2015
ISBN 978-3-8365-4530-3

Taschen

ALL-AMERICAN ADS OF THE 70S
Περιορισμένη Διαθεσιμότητα
31.84€
LEONARDO. THE COMPLETE PAINTINGS AND DRAWINGS
Περιορισμένη Διαθεσιμότητα
59.67€
VAN GOGH. THE COMPLETE PAINTINGS
Περιορισμένη Διαθεσιμότητα
52.96€
MONET. THE TRIUMPH OF IMPRESSIONISM
Περιορισμένη Διαθεσιμότητα
59.67€
EUGENE ATGET. PARIS
Περιορισμένη Διαθεσιμότητα
23.85€
PETER LINDBERGH. ON FASHION PHOTOGRAPHY. 40TH ED.
Περιορισμένη Διαθεσιμότητα
29.79€
ZAHA HADID. COMPLETE WORKS 1979–TODAY. 2020 EDITION
Διαθέσιμο σε 10 εργάσιμες
63.60€
VELAZQUEZ. THE COMPLETE WORKS
Διαθέσιμο σε 10 εργάσιμες
63.60€
100 CONTEMPORARY FASHION DESIGNERS
Ανατύπωση
21.20€
MASTERPIECES OF FANTASY ART
Ανατύπωση
159.00€
WILLIAM CLAXTON. JAZZLIFE
Διαθέσιμο σε 10 εργάσιμες
84.80€
AI WEIWEI. 40TH ED.
Διαθέσιμο σε 10 εργάσιμες
29.79€
THE OFFICE OF GOOD INTENTIONS. HUMAN(S) WORK
Διαθέσιμο σε 10 εργάσιμες
59.58€
MUCHA
Διαθέσιμο σε 10 εργάσιμες
17.91€
GREAT ESCAPES GREECE. THE HOTEL BOOK
Διαθέσιμο σε 10 εργάσιμες
59.58€
D&AD. THE COPY BOOK
Διαθέσιμο σε 10 εργάσιμες
21.20€

Στέλνουμε στη διεύθυνση που επιλέγετε μοναδικές προσφορές που θα ήταν κρίμα να τις χάσετε!

Εγγραφή
ΑΚΟΛΟΥΘΗΣΤΕ ΜΑΣ
powered by
shopster.gr engine
🛠20220503.061449